PDLI · Allawy Dashboard · Commitment vs Delivered | withpetra.ai
PDLI · Allawy Dashboard

Commitment vs Delivered

A live dashboard tracking the eight deliverables we agreed in the contract — what's done, what's in motion, and exactly what it takes to close every remaining gap.

Updated
2026-04-30
Engagement
Launch & Handoff
Closeout window
4 weeks · ends May 31
2Delivered
4In motion
2Open
8Deliverables
The reckoning

Every deliverable, side by side.

Each row is one of the eight contract deliverables. Read across: what was committed, what's actually shipped, and exactly what it takes to close the gap.

01
Committed
Brand Positioning Document v1.0
Ownership Client + AI Growth Consultant Petra
Execution Client + AI Growth Consultant Petra
Delivered Complete
Brand positioning document built, including brand fundamentals, voice, audience, and 3-phase strategic roadmap.
Gap → How to close
No gap. Closed.
02
Committed
CI & Logo
Ownership Client, Vendor + AI Growth Consultant Petra
Execution Vendor
Delivered Complete
Logo, brand guidelines, full corporate identity system delivered.
Gap → How to close
No gap. Closed.
03
Committed
Visual Marketing in Clinic
Ownership Client + AI Growth Consultant Petra
Execution Vendor
Delivered Partial
Billboards, front-door signage, appointment cards, and intake forms shipped or near-final.
Gap → How to close
Still missing: reception area branding and biophilic design. Allawy defines what goes where; the vendor handles the install.
04
Committed
Website
Ownership Client + AI Growth Consultant Petra
Execution Vendor
Delivered MVP only · not delivered
A starter site exists, but it sits on Petra's domain, is not compliant for PDLI, and is not yet built for the patient base Allawy actually serves.
Gap → How to close
Transfer ownership to PDLI — domain and hosting move to the practice. Then build the real website: optimized first for Google, with full SEO, AEO and GEO coverage so PDLI shows up in classic search, AI answer engines (ChatGPT, Perplexity, Google AI Overviews), and generative search.

Multi-format content engine: website pages + YouTube backbone + automated Google review responses, all feeding the authority loop alongside the positioning book.

Hosting options:
· $797/month — full Because I Can AI platform: AI, AEO, GEO, CRM, social automation, content scheduling. Recommended.
· $597/month — lighter starting tier with restrictions, upgrade later when ready.
HIPAA upgrade: optional, priced separately.
One-time setup fee: to be defined.
Option to migrate to a custom WordPress build later if desired.
05
Committed
Offer Architecture
Ownership Client + AI Growth Consultant Petra
Execution Client + AI Growth Consultant Petra
Delivered Pending
On-demand course material available. Strategy call to be scheduled.
Gap → How to close
Strategy call → On-demand course → Offer Architecture draft → Strategy call to finalize.

The first call is for overall understanding and defining how to get it done. From there, either Allawy levels up with more on-demand material, or we build the offer together in the strategy call at the level we are at right now.
06
Committed
Content Strategy Matrix
Ownership Client + AI Growth Consultant Petra
Execution Client + AI Software
Delivered Course delivered
Messaging Matrix on-demand course is in place. The matrix itself is not yet built.
Gap → How to close
Allawy completes the Messaging Matrix on-demand course. Then a strategy call to build the Content Strategy Matrix together. Petra provides oversight once Allawy starts producing content.
07
Committed
May Launch Campaign · Strategy
Ownership Client + AI Growth Consultant Petra
Execution Client + AI Growth Consultant Petra
Delivered Drafted, decisions pending
Strategic launch plan document exists. Some launch-stage decisions still need Allawy's input.
Gap → How to close
Allawy reads the strategic launch plan document. Then a strategy call together — Allawy and Petra — to lock the remaining decisions.
08
Committed
May Launch Campaign · Launch Assets
Ad mockups · Landing page · Automation
Ownership Client + AI Growth Consultant Petra
Execution Client + AI Growth Consultant Petra + Vendor
Delivered Pending upstream
Cannot start until deliverables 5, 6 and 7 are closed. The offer, the matrix and the strategy are all upstream prerequisites.
Gap → How to close
Once 5–7 are closed: Petra builds ad mockups, landing page and automation. Vendor handles production where needed. Campaign launches on Meta.
Phase 2 · Beyond closeout

What's possible next.

The work above closes the current engagement cleanly. These are the natural next builds — each one independently valuable, each one priced separately when you're ready.

AI Co-CEO · MVP
Daily intelligence brief
A morning brief for Allawy — focus areas, key numbers, what needs attention — delivered before the first procedure of the day. Removes the cognitive load of holding everything in one head. Setup fee defined based on needs. HIPAA-compliant setup optional, priced separately.
Voice AI
24/7 patient line
Answers every call day or night, qualifies the caller, books appointments straight into the calendar, routes urgent cases to the right person. The patient who calls at 7pm becomes a booked appointment, not a missed opportunity. Setup fee applies. Monthly subscription is included if PDLI is on the Because I Can AI website hosting platform.
Operations & Systems Consulting
Built-out from AI Co-CEO
A natural extension of the AI Co-CEO foundation. Scope is shaped to whatever the practice needs most at the time — for example, designing SOPs for nurse practitioners and front-of-house, structuring leadership rhythms, or coaching the team into a system that runs even when Allawy is not in the room. Monthly consulting package · availability and execution to be discussed.
Ongoing Marketing Strategy
Continuity engagement
Continuing the strategic marketing partnership beyond the launch — campaign cycles, offer iteration, content cadence, performance review, the authority positioning book, and the slow compounding of authority that makes a practice unmissable. Available as a 3-month or 12-month engagement.
Four weeks to close

The closeout plan.

The contract structures a 3-month strategic engagement plus one extra month of monthly oversight. May is that month. A clean exit, not a drift — each item below has an owner and a window.

Week 1
Apr 30 — May 6
  • Today's strategy call — walk through this dashboard, kick off Offer Architecture (#05)
  • Allawy starts the Messaging Matrix on-demand course (#06)
  • Discuss reception branding + biophilic design specs (#03)
  • Website transition setup — domain, hosting, scope agreement (#04)
  • Petra dropped the May Launch Strategy doc in WhatsApp (#07) ✓
Week 2
May 7 — May 13
  • Friday May 8 — strategy call: finalize Offer Architecture (#05) + Content Strategy Matrix (#06)
  • Strategy call to lock May Launch Strategy decisions (#07)
  • Website transitioned to PDLI-owned platform (#04)
  • This dashboard updated as gaps close
Week 3
May 14 — May 20
  • Order reception branding + biophilic design with vendor (#03)
  • Website add-ons — SEO, AEO and GEO elements live (#04)
  • Begin Launch Assets build — ad mockups, landing page, automation (#08)
Week 4
May 21 — May 31
  • Visual Marketing in Clinic — vendor finishes install (#03)
  • Website finished and fully handed over (#04)
  • Launch Assets ready · campaign launches on Meta (#08)
  • Final closeout · this dashboard locked as permanent record
After May 31: the engagement concludes. Post-engagement support terms in line with the original contract.
PDLI
Preeminence Digestive & Liver Institute · Columbus, GA
Engagement: Launch & Handoff with withpetra.ai · Document compiled 2026-04-29